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OpenAI's ChatGPT ad costs are on par with live NFL broadcasts

Summary by BleepingComputer
OpenAI plans to begin rolling out ads on ChatGPT in the United States if you have a free or $8 Go subscription, but the catch is that the ads could be very expensive for advertisers. [...]

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Read the full article on stephaneLarue.com OpenAI sets the cost of its first commercials on ChatGPT at $60 per thousand impressions, targeting free users and Go subscribers. OpenAI officially introduces advertising to its conversational assistant. This price of $60 the CPM positions the platform on a premium segment. OpenAI officially introduces advertising to its conversational assistant.

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BleepingComputer broke the news in on Wednesday, January 28, 2026.
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