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OpenAI's Sora 2 Faces Copyright Backlash, Shifts Policy

OpenAI shifts Sora 2 to an opt-in copyright model and plans revenue sharing with rights holders amid rapid content growth and legal scrutiny over AI-generated videos.

  • OpenAI plans to give content rights holders control over character usage in its AI video tool Sora, according to Chief Executive Sam Altman.
  • Altman noted that rights owners, such as television and movie studios, will have options to block the use of their characters.
  • Disney has opted out of allowing its material in Sora, amidst increasing scrutiny of AI-generated content's impact on intellectual property rights.
  • Sora 2 enables users to create realistic videos with copyrighted characters quickly, which has sparked concerns in Hollywood about its impact on the entertainment industry and intellectual property rights.
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"We will give rights holders more precise control over the generation of characters," said the owner of OpenAI Sam Altman in a blog post.

·Paris, France
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Cartoon Brew broke the news in Burbank, United States on Tuesday, September 30, 2025.
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