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OpenAI Expands ChatGPT Ads to 26 More Countries in Bid to Boost Revenue
More than 100,000 advertisers have run campaigns on the platform as OpenAI expands its ad product and adds tools for buying and measuring campaigns.
On Wednesday, OpenAI expanded ChatGPT Ads to 26 additional countries, bringing the total to 89 nations worldwide. The expansion aims to boost advertising revenue ahead of a potential initial public offering.
OpenAI's advertising business reached an annualized revenue run rate of $1 billion by August, up from $100 million in March. More than 100,000 advertisers have run campaigns since testing began earlier this year.
The expansion adds 14 Latin American countries including Argentina, Chile, Colombia and Peru, alongside markets across Europe, the Middle East, Africa and Asia. Ads appear only on ChatGPT's Free and Go plans; Plus, Pro and Enterprise subscriptions remain ad-free.
OpenAI is positioning its 8-month-old ads product as a core business pillar alongside enterprise contracts and usage-based APIs. "We see an opportunity to help them discover products and services," the company said.
Executives have signaled they are eyeing a 2027 listing for a potential initial public offering. Rival Anthropic has been meeting with investors in recent weeks but pledged to keep its competing chatbot, Claude, ad-free.
OpenAI has expanded its ChatGPT advertising to 26 more countries, bringing the service to 89 markets. The move is part of a plan to boost advertising revenue ahead of a potential IPO.