OpenAI Pitches ChatGPT Ads at Cannes as CPM Collapses

OpenAI's Dave Dugan explains how ChatGPT is building a new ad category

Business Insider Senior Correspondent Lara O'Reilly interviews OpenAI Head of Global Ads Solutions Dave Dugan at the 73rd Cannes Lions International Festival of Creativity. They discuss the strategy behind advertising on ChatGPT and how OpenAI is approaching the user experience.Read the original article on Business Insider

OpenAI pitches ChatGPT ads at Cannes as CPM collapses

OpenAI made its debut at the Cannes Lions advertising festival this week, but it did not book a beach club on the Croisette alongside Meta, Amazon, and Google. Instead, the company summoned reporters and agency executives to a semi-secluded villa near the harbour, a staging choice that doubles as metaphor: OpenAI is in the ad business, […] This story continues at The Next Web

OpenAI's ad VP says OpenAI has attracted "thousands of advertisers"; the best-performing categories were travel, retail, health, beauty, and financial services (Benoit Berthelot/Bloomberg)

Benoit Berthelot / Bloomberg: OpenAI's ad VP says OpenAI has attracted “thousands of advertisers”; the best-performing categories were travel, retail, health, beauty, and financial services  —  The ChatGPT maker offers the industry a new marketing vehicle … Tech Across the Globe

OpenAI Pitches ChatGPT Ads at Cannes Before IPO Push

OpenAI has pitched ChatGPT ads at Cannes as a possible IPO revenue bet, but marketer uptake hinges on measurement, user trust, and market-scale proof. The post OpenAI Pitches ChatGPT Ads at Cannes Before IPO Push appeared first on WinBuzzer.