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OpenAI paid $100 million for a talk show. James Murdoch is eyeing an even bigger deal. The hot new asset class is humanity

Summary by Fortune
James Murdoch’s investment firm Lupa Systems is reportedly in late-stage talks to acquire New York Magazine and the Vox Media podcast network for $300 million or more. The deal would bring these assets under the same umbrella as Lupa’s existing investments in the Tribeca Festival and Art Basel. The timing is not coincidental. Earlier this year, OpenAI paid more than $100 million for TBPN, a daily tech talk show generating roughly $5 million in a…
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Fortune broke the news in New York, United States on Sunday, May 17, 2026.
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