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OpenAI Researcher Quits over Fears that ChatGPT Ads Could Manipulate Users

Zoë Hitzig warned that ChatGPT ads risk user manipulation and privacy erosion, citing parallels to Facebook; OpenAI began ad tests for free and low-tier users in January.

  • On Wednesday, Zoë Hitzig published a guest essay in The New York Times announcing she resigned from OpenAI on Monday after two years shaping its AI models.
  • Hitzig warned that OpenAI's advertising strategy risks repeating Facebook's mistakes by exploiting users' sensitive disclosures, calling it `an archive of human candor that has no precedent`.
  • OpenAI announced in January that it would test ads in the U.S. for free and $8-per-month 'Go' users, with ads clearly labeled at the bottom of ChatGPT responses and no ads for paid tiers.
  • Hitzig's resignation arrives as AI industry debate grows after a week of sparring, with Federal Trade Commission findings on Facebook highlighting potential regulatory scrutiny for chatbot ads.
  • Despite not condemning ads outright, Hitzig warned that subsequent iterations could override rules because OpenAI is building an economic engine that creates incentives to do so.
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OpenAI has started inserting ads into the basic versions of its chatbot ChatGPT, but hopes that they won't be too annoying for users.

·Vilnius, Lithuania
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Axios broke the news in Washington, United States on Monday, February 9, 2026.
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