OpenAI CEO Sam Altman declares ‘code red’ to improve ChatGPT amid rising competition
OpenAI CEO Sam Altman orders a ‘code red’ to enhance ChatGPT’s speed, reliability, and personalization amid competition from Google’s Gemini 3 and other AI rivals.
- On December 2, 2025, Sam Altman, CEO of OpenAI, declared a 'code red' to refocus on improving ChatGPT, pausing work on ads, shopping agents, and Pulse, the Wall Street Journal reported.
- Facing Gemini 3 and gains by Meta, Anthropic, and DeepSeek, OpenAI's lead narrows amid $1,400,000,000,000 in infrastructure commitments, according to reports.
- Altman ordered daily calls among senior team members to accelerate ChatGPT fixes, Nick Turley confirmed Monday the focus on making it more capable and personal, while OpenAI employees may temporarily relocate amid the 'code red' urgency.
- ChatGPT users may see fewer new features as the company refocuses, expecting delays to ads, AI shopping tools and Pulse personal assistant while observers warn faster changes risk internal safety processes.
- Altman framed the move as a strategic bet in November, writing, `This is the bet we are making, and given our vantage point, we feel good about it`; if OpenAI executes, ChatGPT could emerge stronger, but stumbling would open opportunities for rivals.
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Sam Altman orders "code red" for ChatGPT as rival AI models catch up
The memo describes a "code red" as the highest internal urgency level OpenAI uses for product and engineering issues, above "yellow" and "orange." Altman said the company had previously been in a "code orange" state for ChatGPT, but the shift to "code red" signals that improving the chatbot's day-to-day experience...Read Entire Article
In an internal message to employees, Sam Altman calls for refocusing the start-up's work on its flagship product, the Generative Artificial Intelligence (AI) Assistant ChatGPT.
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