OpenAI Turns on Cost-per-Click Ads Inside ChatGPT

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

Summary: OpenAI has shifted ChatGPT’s advertising from CPM to cost-per-click pricing, with bids between $3 and $5, after the $60 CPM it charged at launch in February eroded to as low as $25 within ten weeks. The move puts OpenAI in direct competition with Google and Meta for performance ad budgets, while Perplexity and Anthropic […] This story continues at The Next Web

OpenAI adds cost-per-click ads within ChatGPT: report

OpenAI is rolling out cost-per-click ads in ChatGPT ahead of a potential IPO.

OpenAI turns on cost-per-click ads inside ChatGPT

The platform that can figure out how to prove AI chatbots can drive an outcome will unlock a budget category that doesn’t exist yet. OpenAI just took big steps toward that threshold: turning on cost-per-click ads inside ChatGPT. And it is on the hunt for its first advertising marketing science leader. CPC ads are the more immediately significant move of the two since it gives those marketers who are currently testing advertising there the option…

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OpenAI Charges Advertisers Per Click

OpenAI has begun charging advertisers on a cost-per-click basis inside ChatGPT, marking its first direct move into the digital advertising market and putting it in competition with Google and Meta. OpenAI has quietly launched a pay-per-click advertising model inside ChatGPT,…

ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report

Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues expanding its ad tools. The post ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report appeared first on Search Engine Journal.