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OpenAI Adds Visual Ad Format, Expands Measurement Tools for ChatGPT Ads

Summary by WebProNews
OpenAI introduced a visual ad format for ChatGPT on Oct. 5, to be tested first during image generation, and added measurement integrations with Hightouch, Tealium and LiveRamp alongside ten attribution partners. It has since started testing larger images and wider ad cards and added weekly performance emails for advertisers.

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WebProNews broke the news on Saturday, October 17, 2026.
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