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Onvida Health puts healthcare clichés on blast
Avocados and Coconuts is bringing warmth, humanity, and a sense of community to healthcare advertising with “Here’s to Life,” a new campaign created for Onvida Health, the nonprofit hospital network serving Yuma County and southwestern Arizona. Created by Bosun and directed by Jessie Zinn, the campaign moves away from sterile healthcare advertising tropes in favor of something more emotional and grounded in everyday life. Instead of focusing pur…
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1 Articles
Onvida Health puts healthcare clichés on blast
Avocados and Coconuts is bringing warmth, humanity, and a sense of community to healthcare advertising with “Here’s to Life,” a new campaign created for Onvida Health, the nonprofit hospital network serving Yuma County and southwestern Arizona. Created by Bosun and directed by Jessie Zinn, the campaign moves away from sterile healthcare advertising tropes in favor of something more emotional and grounded in everyday life. Instead of focusing pur…
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