US EditionFiverr Cuts 30% of Staff in Pivot to ‘AI-First’
Fiverr's restructuring reduces workforce by 30%, affecting 250 employees, to build an AI-first platform with increased productivity and fewer management layers, CEO Kaufman said.
- Fiverr International, an Israeli freelance marketplace, confirmed on Tuesday that it will lay off around 30 percent of its workforce, affecting approximately 250 employees.
- The layoffs occur as part of a restructuring plan led by CEO Micha Kaufman to transform Fiverr into an AI-first company with a leaner, faster, and smaller team.
- Fiverr runs an automated online platform that enables freelancers to offer various creative and technical services—such as designing visuals, editing content, and software development—to clients, with most tasks handled without much employee involvement.
- Kaufman emphasized the necessity of a difficult restructuring to streamline operations and boost efficiency, assuring that affected employees would receive financial support and prolonged healthcare benefits, while confirming that the company does not anticipate any significant short-term impact on its business.
- The restructuring aligns Fiverr with broader tech industry shifts toward AI automation seen in firms like Salesforce, and the stock price dropped slightly to around $23 after the announcement, reflecting market concerns.
12 Articles
12 Articles
Fiverr is laying off 250 employees to become an 'AI-first company'
Gig economy platform Fiverr is laying off 250 employees as it pivots to being an "AI-first company," CEO Micha Kaufman shared in an essay on X. The move affects around 30 percent of the company's staff, The Register writes, and it's not uncommon among tech companies in 2025. Duolingo announced similar plans to become "AI-first" in April. Kaufman describes this process as returning to "startup mode" and writes that his ultimate goal is to turn Fi…
Fiverr Layoffs: International Freelancing Major To Cut 30% of Workforce Amid AI Adoption and Business Transformation, Announces CEO Micha Kaufman | 📲 LatestLY
Fiverr CEO Micha Kaufman announced that the freelancing giant would be cutting 30% of its workforce amid AI adoption and building related infrastructure to bring the transformation. He said that the Fiverr layoffs will affect 250 employees and said it was a difficult decision for the company. However, he shared excitement for the AI integration in operations. 📲 Fiverr Layoffs: International Freelancing Major To Cut 30% of Workforce Amid AI Adop…
Indian Express
Live MintOnline marketplace Fiverr to lay off 30% of workforce in AI push
The layoffs mirror similar moves by larger tech firms, such as Salesforce, that have spent a significant amount of resources on AI agents and machine learning to automate customer care and logistical work.
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