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ONE Is the Theme of Sneaker Collab Between Mattel and Indian Brand Comet
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Contributed: Comet Shoes / Mattel. ONE presented a collection of clothes and tennis inspired by the popular card game. The initiative brings Mattel’s brand together with ONLY, a fashion firm of the Danish group Bestseller, and with Comet Shoes, a brand specializing in sneakers. The launch is part of the licensing strategy with which Mattel seeks to turn ONE into a lifestyle brand. ONE no longer wants to be present only on the game table.
·Mexico City, Mexico
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Shoes bring the classic UNO colors in exclusive Comet label model; piece sold out a few hours after release
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