Survey: 23% of US spend $100+ a month on subscriptions

Subscription Bundling Gains Traction as Majority of U.S. Subscribers Opt for Indirect Access

For years, the dominant model in the subscription economy centered around direct relationships between consumers and service providers. However, new data from Bango’s “Subscriptions Assemble” report, based on a survey of 5,000 U.S. subscribers, suggests that trend is changing. According to the study, 68% of U.S. subscribers now pay for at least one subscription through an indirect channel—such as… Source

Survey: 23% of US spend $100+ a month on subscriptions

Nearly a quarter of US subscribers (23 per cent) spend over $100 (€92) per month on streaming and subscription services ($1,200+ per year), according to data from Bango. The Subscriptions Assemble study — which surveyed 5,000 US subscribers — reveals new trends, including Americans swapping their standalone subscriptions for combined ‘bundle’ deals. According to the […]

One in four Americans spend over $100 a month on streaming and subscriptions

A new study of 5,000 US subscribers has found they’re finding new ways to save money through bundling. Bango’s Subscriptions Assemble study records that nearly a quarter of US subscribers (23%) over $100 per month on streaming and subscription services, equating to over $1,200 a year. Subscribers are swapping their standalone subscriptions for combined ‘bundle’ deals.  According to the data, the average American pays for 5.4 subscriptions — of w…