Omnicom’s PHD India bags Marico’s integrated media mandate

Marico Appoints PHD India as Media Partner

Mumbai, November 7, 2025: Following a rigorous multi-agency pitch, Marico Limited, one of India’s leading FMCG companies, has appointed Omnicom Media Group’s PHD India as its Agency of Record for its integrated media mandate. Under this partnership, PHD India will lead end-to-end media strategy, planning, and buying for Marico’s iconic portfolio of brands, including Parachute, […] The post Marico Awards its Integrated Media Mandate to Omnicom Me…

Omnicom’s PHD India bags Marico’s integrated media mandate

New Delhi: Following a multi-agency pitch, Marico has appointed Omnicom Media Group’s PHD India as its Agency of Record for its integrated media mandate.  Under this partnership, PHD India will lead end-to-end media strategy, planning, and buying for Marico’s iconic portfolio of brands, including Parachute, Parachute Advansed, Saffola, Nihar, Livon, Set Wet, as well as new-age brands such as Beardo, Just Herbs, and True Elements. The pitch was c…

Omnicom Media Group’s PHD India wins integrated media mandate for Marico

Mumbai: Following a highly competitive multi-agency pitch, Marico Limited, one of India’s leading FMCG companies, has appointed Omnicom Media Group’s PHD India as its Agency of Record for its integrated media mandate. Under this partnership, PHD India will handle end-to-end media strategy, planning, and buying for Marico’s diverse portfolio, including marquee brands such as Parachute, Parachute Advansed, Saffola, Nihar, Livon, Set Wet, and new-a…