Omnicom's CEO breaks down his plan to beat rivals in AI after the ad giant's blockbuster $9 billion IPG deal

Omnicom's CEO breaks down his plan to beat rivals in AI after the ad giant's blockbuster $9 billion IPG deal

Omnicom CEO John Wren now oversees IPG as well.Dominique Charriau/Getty ImagesOmnicom recently closed a $9 billion acquisition of IPG, creating the largest ad agency company.In an interview with Business Insider, Omnicom's leadership team outlined its strategy.CEO John Wren said Omnicom's new scale will help it strike better commercial terms.Madison Avenue's center of gravity is shifting.Omnicom is now officially the world's largest ad agency ho…

Omnicom completes $2.95-bn IPG debt exchange after closing merger

New Delhi: Omnicom Group has completed exchange offers for up to $2.95 billion of senior notes issued by The Interpublic Group of Companies (IPG), days after closing its acquisition of the rival network on November 26, 2025. Under the offers, which expired on November 28, Omnicom has exchanged approximately $2.76 billion, or 93.7%, of IPG’s $2.95 billion outstanding senior notes for new Omnicom notes, leaving about $185 million, or 6.3%, of IPG …

Omnicom shake-up claims IPG Mediabrands APAC boss Leigh Terry

IPG Mediabrands’ Asia Pacific chief Leigh Terry has become the latest casualty of Omnicom Group’s landmark acquisition of the fourth-largest holding company.Terry, who has led the holding company’s APAC operations from Sydney since January 2017, was let go this week — alongside long-serving agency boss Mark Coad — as Omnicom begins consolidating the A$20-billion deal.In […]

'So onwards!' Rapp London CEO Gabrielle Ludzker exits - DecisionMarketing

Rapp CEO Gabrielle Ludzker has left the agency in the wake of Omnicom’s takeover of IPG, after 16 years with the parent group, with the defiant rallying cry of “if you are looking for a people-centric, change-making leader, give me a call!” Ludzker started her career at FullSix UK in 2003, switching to Proximity’s Paris office in 2009. By 2012, she had joined Proximity London as deputy managing director and became managing director just over a y…

Omnicom shifts to new web domain after IPG acquisition

Omnicom Group has shifted its online presence to a new domain, omc.com, following its acquisition of Interpublic Group. The transition went live on December 1, and all agency announcements are now being published on the updated site. The IPG website, which has been inactive since November 26, now redirects to the new domain. The homepage features a simplified layout and opens with the line: “The world’s leading marketing and sales company - Buil…