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Omnicom–IPG Deal Cuts 4,000, Closes Two Networks
Omnicom merges with Interpublic Group to form largest ad agency with $25 billion revenue, cutting 4,000 roles to meet $750 million synergy goal, CEO John Wren said.
- On Wednesday, Omnicom completed its $13.5 billion acquisition of Interpublic Group and unveiled a seven-division structure under John Wren, chairman and CEO.
- The company is pursuing $750 million in annual cost savings tied to integration and synergies, and plans to integrate OmniPlus with Acxiom's Real ID and Flywheel Commerce Network.
- As part of the restructuring, Wren estimates around 4,000 positions will be eliminated globally, adding to prior cuts totaling about 10,000, roughly 8% of the 128,200 workforce at end of 2024.
- The consolidation retires DDB, FCB and MullenLowe and centralizes creative under BBDO, TBWA, and McCann, with Troy Ruhanen leading Omnicom Advertising and client success leaders reporting to Jacki Kelly and Andrea Lennon.
- The merged group will generate combined annual revenues exceeding $25 billion, positioning it as the industry's largest agency group, while the Omni platform and Acxiom's Real ID reach 2.6 billion verified global IDs.
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28 Articles
28 Articles
The end of DDB, MullenLowe and FCB agencies, which will be integrated into TBWA and BBDO, and the court of 4,000 jobs. These are the first measures to integrate the Interpublic group in Omnicom.
·Portugal
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Omnicom layoffs: Marketing giant to cut over 4,000 jobs, close several brands after Interpublic Group takeover
Omnicom layoffs: Omnicom Group is set to cut more than 4,000 jobs and close several agency brands after taking over Interpublic Group in $13.5 billion deal. The layoffs will mainly impact administrative roles and certain leadership positions.
·New Delhi, India
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Coverage Details
Total News Sources28
Leaning Left3Leaning Right1Center4Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 38%
C 50%
12%
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