Omnichannel Retail of the Future – Networked Customer World
Summary by It-daily.net
1 Articles
1 Articles
Consumer behaviour has changed fundamentally and permanently. The once self-evident phrase "I'm shopping" has given way to a multi-layered reality. Today, this can mean a classic visit to a physical business, targeted navigation on a website, intuitive opening an app or discovering products on social media. This new omnichannel effectiveness is both an opportunity and a challenge for retailers. There is considerable potential for companies that …
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