Omdia: Amazon, Netflix and Google to Capture Half of $81 Billion CTV Advertising Market by 2030

Omdia: Amazon, Netflix and Google to Capture Half of $81 Billion CTV Advertising Market by 2030

Global connected TV (CTV) advertising revenue will surge from $44 billion in 2025 to $81 billion by 2030, with CTV ad

Google, Amazon, Netflix to corner half of $81 bn Global CTV ad market by 2030: Omdia

New Delhi: Global connected TV advertising revenue is expected to rise from $44 billion in 2025 to $81 billion by 2030, according to new research by Omdia. The research firm said CTV ad revenues are expected to surpass traditional linear TV advertising during the 2030s, signalling a long-term shift in how television advertising budgets are likely to be allocated. The opportunity for India is better understood against the size of the country’s ex…

Omdia: CTV ad market to reach $81bn by 2030

Global connected TV advertising revenue will almost double from $44 billion (€40.5 billion) in 2025 to $81 billion (€74.5 billion) by 2030, according to new research from Omdia. The analyst firm says CTV advertising revenues are expected to overtake traditional linear TV advertising during the 2030s. Omdia forecasts Google, Amazon and Netflix will together account for half of global CTV ad revenues by 2030. Google is expected to lead with 26%, f…