Skip to main content
See every side of every news story
Get Started
SubscribeLogin
Published • loading... • Updated

Older, wiser, and wealthier: How the over-50 set became the next big brand opportunity

Summary by KIFI
Photo by Jamie McCarthy // Getty Images for Shopify   Retirement? Martha Stewart didn’t get the memo. At 84, she’s reinventing herself—again. With Elm Biosciences, the self-made billionaire is adding a skin care venture to her formidable empire. She’s not alone. Halle Berry is building a menopause care brand, Respin, while Pamela Anderson has entered the game with skin care brand Sonsie. These women, both over 50, aren’t exceptions. They’re indi…

21 Articles

Montana StandardMontana Standard
+20 Reposted by 20 other sources
Center

Older, wiser, and wealthier: How the over-50 set became the next big brand opportunity

Shopify reports that entrepreneurs over 50 are filling market gaps, capitalizing on their experience and the lucrative older consumer demographic.

Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 90% of the sources are Center
90% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

The Billings Gazette broke the news in Billings, United States on Thursday, November 6, 2025.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

Shopify icon

Shopify

Lincoln, Nebraska icon

Lincoln, Nebraska

News
Feed Dots Icon
For You
Search Icon
SearchBlindspot LogoBlindspotLocal