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Old School deal for Liverpool FC ahead of Arsenal clash

Reigning Premier League champions Liverpool FC have signed a new long-term retail partnership with South African supporterwear brand Old School, paving the way for the club’s first official standalone retail stores on the African continent. Under the five-year agreement, Old School will operate the official LFC Retail experience across South Africa through both online and physical channels.  This will include the launch of a dedicated eCommerce …
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BusinessCloud.co.uk broke the news in on Wednesday, January 7, 2026.
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