US EditionOLAPLEX, a Leading, Science-Led Prestige Hair Care Brand, to be Acquired by Henkel for $1.4 Billion
Henkel will pay $1.4 billion to acquire Olaplex, gaining a brand with strong margins despite its stock losing 90% value since its 2021 IPO, officials said.
- On Thursday, German consumer goods company Henkel agreed to acquire premium hair care brand Olaplex in a deal valued at $1.4 billion, with the offer price set at $2.06 per share.
- Prior to the deal, Olaplex had struggled as a public company, with its stock declining more than 90% since its 2021 IPO amid market-share losses and weak organic growth.
- Shares closed around $1.30 on Wednesday and surged 50% in premarket trading following the announcement, reflecting the offer's premium of more than 50% over that closing price.
- Henkel CEO Carsten Knobel called the acquisition an "important milestone" aligning with the company's strategy to expand its portfolio through compelling, value-adding M&A activities.
- Olaplex CEO Amanda Baldwin said the deal reflects "momentum we've achieved" and offers "significant opportunities" for the company to continue shaping the future of hair health.
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Henkel has kept a strong purchase agenda, has acquired the American brand of capillary care Not Your Mother’s and Stahl clothing company. He has also become a majority shareholder of the British manufacturer Weatherby Laroc.
Henkel wants to pay around 1.2 billion euros for Olaplex. The Düsseldorf consumer goods manufacturer expands its hair care portfolio. Henkel, a consumer goods group, takes over the premium hair care brand Olaplex. The Düsseldorfers have signed an agreement to purchase the US-Shampoo manufacturer for 1.4 billion dollars (around 1.2 billion euros), as Henkel announced. The deal was approved by Olaplex management. Advent, the largest shareholder, a…
With the purchase of Olaplex, Henkel relies on expensive hair care and more growth. It is the next acquisition of the Persil Group.
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