US EditionOktopost: Employee Advocacy, Corporate Social Strategies Reshaping B2B Marketing - Demand Gen Report
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Oktopost: Employee Advocacy, Corporate Social Strategies Reshaping B2B Marketing - Demand Gen Report
The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing authentic, employee-driven content and integrating strategic social publishing tools to forge deeper connections with their audiences. Based on a survey of over 770 full-time B2B marketing executives across the U.S. and UK, the data found employee advo…
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