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Okinawa's Tourist Numbers Reach New Record High of over 10.87 Million in 2025, Exceeding 2019 Figures, Unaffected by the Expo

The Okinawa Convention and Visitors Bureau (OCVB, Chairman Kyosuke Hamada) has forecast that the number of tourists visiting the island will reach 10,875,600 in 2025, surpassing the previous record of 2019. Domestically, demand for school trips has recovered, and overseas, new airline routes have been launched one after another, mainly to Asia. The weak yen is also a tailwind.
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The Okinawa Convention and Visitors Bureau (OCVB, Chairman Kyosuke Hamada) has forecast that the number of tourists visiting the island will reach 10,875,600 in 2025, surpassing the previous record of 2019. Domestically, demand for school trips has recovered, and overseas, new airline routes have been launched one after another, mainly to Asia. The weak yen is also a tailwind.

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沖縄タイムス+プラス broke the news in on Thursday, October 30, 2025.
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