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London’s O2 Arena Keeps Its Name Until 2038 as AEG and O2 Strike UK’s ‘Largest-Ever Naming Rights Renewal’
The multi-million-pound renewal adds 50% more Priority tickets and new access to indigo at The O2 for O2 and Virgin Media broadband customers.
Summary by Music Business Worldwide
8 Articles
8 Articles
Virgin Media O2 defends arena deal as £200m price tag disputed
Virgin Media O2 has pushed back at claims it is paying around £200m to keep its name on the O2, as the heavily indebted telecoms group commits to another decade of one of Britain’s longest-running sponsorship deals. The company and venue owner AEG have not disclosed the value of the agreement, which will keep the [...]
O2, the subsidiary of Telefónica in the UK, has renewed until 2038 the sponsorship by which it grants its name (naming rights) to the complex in which the Millennium is located...
Coverage Details
Total News Sources8
Leaning Left0Leaning Right0Center4Last Updated100% Center
Bias Distribution
- 100% of the sources are Center
100% Center
C 100%
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