NZ Bank in Free Speech Row over 'Explicit' Sheep Memes
- Kiwibank triggered a free speech row in New Zealand after using copyright takedowns to remove "explicit" memes featuring its mascot, Buck, from social media.
- Unveiled this year to urge consumers to "bank Kiwi," the mascot Buck quickly drew unwanted attention online, with viral posts alluding to his looks and stereotypes about New Zealanders.
- Users responded by posting dozens more memes, and the original post garnered more than 4 million views. Kiwibank spokesman Ben Mabon said the bank was addressing "explicit and harmful content being shared using Buck's image."
- In an open letter, the Free Speech Union accused Kiwibank of censorship, arguing that copyright should not protect a brand from being laughed at by the public.
- Commentators described the situation as a classic example of the "Streisand effect," in which an attempt to hide content draws even greater attention to it.
17 Articles
17 Articles
New Zealand bank’s sheep mascot kicks off unlikely free speech row
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NZ bank in free speech row over sheep memes
A bank in New Zealand has found itself at the center of an unlikely free speech row after an attempt to remove “explicit” memes about its sheep mascot from social media. Kiwibank unveiled the mascot “Buck” this year in an ad campaign urging consumers to “bank Kiwi.” However, the cute sheep with gree
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