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Sports Greats on New NWSL Advisory Board Aimed at Growing League
The National Women's Soccer League formed an advisory board with sports legends to address a 5% attendance decline and enhance marketing and player initiatives.
- On Thursday, the National Women's Soccer League announced a star-studded advisory board to focus on marketing, branding, fan growth and player initiatives, meeting twice a year starting next year.
- After a 5% attendance drop in the 2025 season, the NWSL sought new growth strategies amid rapid post-2022 growth under Jessica Berman, with Boston Legacy and Denver Summit joining in 2026.
- Household names including Eli Manning, Magic Johnson, Ken Griffey Jr., Alex Morgan, Brandi Chastain and Julie Foudy joined as investor-delegates, with Morgan saying, `As players, we’ve seen firsthand how much the NWSL has grown and how much potential still lies ahead.`
- The NWSL said the advisory group will appear in league campaigns and social content, act as connectors for brand partners and investors, and work with Boardroom on an inaugural summit in the spring of next year.
- With clubs valued at nearly $2 b combined, more than 400 brands sponsored NWSL teams last year, and $75 million in sponsorship revenue in 2024, the league faces competitive pressures from established European leagues.
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Soccer-Sports greats on new NWSL advisory board aimed at growing league
NEW YORK (Reuters) -Soccer World Cup winner Alex Morgan, baseball Hall of Famer Ken Griffey Jr and basketball's Magic Johnson and Sue Bird are among the sports greats joining a new advisory board to accelerate the growth of the NWSL, the top-flight U.S. league said on Thursday.
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Total News Sources14
Leaning Left3Leaning Right3Center6Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 25%
C 50%
R 25%
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