Numerator and Kantar’s Worldpanel Combine to Form A New Global Consumer Data Company - Orange Magazine

Numerator and Kantar’s Worldpanel Combine to Form A New Global Consumer Data Company - Orange Magazine

Numerator, a data and technology company serving the market research space, recently launched the Worldpanel by Numerator brand as it combines with Kantar’s Worldpanel business. The new brand marks a new milestone for a global first-party consumer data company, tracking more than 563 billion consumer-brand interactions and 4 million consumption moments each year across 130