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Number of ‘platonic’ Valentine’s cards sent has increased by a third in a year

Moonpig reports a 30% year-on-year rise in Valentine’s cards sent to friends and family, with 16% of orders for platonic relationships, reflecting Gen Z’s focus on friendship.

  • On February 14, Moonpig reported a 30 per cent rise in platonic Valentine’s cards sent to friends and family in the UK this year.
  • Cultural trends indicate that survey data find three in ten Gen Zs favour celebrating Valentine’s Day with friends this year, as female friendships evolve over time.
  • OnePoll.com data show the average inner circle size is three friends, with 26 per cent surprising pals with small treats like coffee.
  • Using a limited‑time code, the retailer promoted free `love note` sends to `ANYONE but their lover` from February 5–8, encouraging platonic Valentine’s messages, Moonpig said.
  • A poll of 2,000 adults found 26 per cent of women aged 18‑24 plan partner‑free Galentine’s this year, and Moonpig says support networks are today's real 'love affairs'.
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Falkirk HeraldFalkirk Herald
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Number of ‘platonic’ Valentine’s cards sent has increased by a third in a year

The number of ‘platonic’ Valentine’s cards sent to friends and family has increased by nearly a third in a year.

·Falkirk, United Kingdom
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The Scotsman broke the news in Scotland, United Kingdom on Friday, February 6, 2026.
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