German beer sales down at home and abroad

For years, beer sales have been falling in Germany and thus demand for hops. Many hop-growing plants in Hallertau are forced to take tough measures.

Is German beer losing Its sparkle?

Germany’s legendary beer, once a global icon of brewing excellence, is seeing its golden age fade. As German Beer Day approaches, fresh figures from the Federal Statistical Office (Destatis) reveal a sobering trend: the world’s thirst for German beer is dwindling — and domestic demand is drying up even faster. In 2024, Germany exported 1.45 billion litres of beer — a 6% decline compared to 2014… Source

Germans are drinking less and less beer. This poses major challenges for breweries. Can they compete with the big beer companies in the long term? By Sebastian Schreiber.

It is beside the water of the Germans favorite cold drink. Between 120 and 150 liters per capita we Germans consume each year. Admittedly, I do not, but we are talking about average values.

German beer sales down at home and abroad

Germany's famous beer brands appear to be losing popularity in other countries. However, exports are still faring better than domestic consumption.

The diversity among breweries is decreasing. After the peak in the pre-Corona year 2019, the number of breweries in the German beer country is falling. There are various reasons for this.