After OnePlus, Nothing Could Be the Next Brand to Leave Multiple Global Markets
Digit.in reports the company may leave 12 or more markets as Phone 4b sales reach 20,000 units and layoffs hit about 40% of staff.
- London-Based Nothing is allegedly exiting 12 or more global markets including Japan, the Middle East, and Europe while slashing global headcount by 40% following sharp drops in shipments.
- Skyrocketing RAM and storage costs forced Nothing to cancel the CMF Phone 2 Pro successor, as device prices would have ballooned to roughly $317-$370, straining the company's budget-focused identity.
- Recent releases Phone 4a and Phone 4a Pro shipped 150,000 units combined, while Phone 4b sold just 20,000 units since debut earlier this month, far below 2 million devices sold globally in 2025.
- While Nothing denies shutting down markets, the company confirmed it is reorganizing teams into regional hubs and introducing an AI-native business unit to operate more efficiently amid reported layoffs.
- All is not bleak, as Nothing continues finding success in India with its phones and maintains steady performance from audio products, positioning the company for selective regional growth despite global headwinds.
21 Articles
21 Articles
Nothing confirms layoffs, but calls market exit rumors ‘fake news’
raw | Photo: Dominic Preston / The Verge In response to a report that Nothing is planning to "exit 12 markets as global shipments decline," Nothing cofounder Akis Evangelidis said the company is "reorganizing" and laying off some of its staff, but that "the reported numbers are way overblown." Evangelidis disputed a claim about underwhelming sales for Nothing's Phone 4B, saying it "sold 29,537 units on Day 1 only, breaking records in its price …
After OnePlus, Nothing might be next to exit multiple global markets
Last week, OnePlus announced what was rumored for months: its exit from the North American and European markets. Now a new report claims Nothing will follow suit, exiting 12 "or more" global markets. This includes the Middle East, Japan, and "parts of Europe". Unfortunately, the report doesn't go into any more detail about specific countries. Nothing is also said to be reducing its workforce by 40%, while its R&D unit is facing layoffs of around…
Exclusive: Nothing slashes jobs in cost-cutting push
British smartphone maker Nothing has begun slashing jobs across its global business as it looks to cut costs following a rapid hiring spree, City AM can reveal. The Kings Cross headquartered hardware firm, founded by Carl Pei, who previously set up Chinese smartphone company OnePlus, has begun consultations with staff across regions and has already let some employees go, sources familiar with the matter told City AM. Over 100 of Nothing’s 800-st…
After OnePlus, Nothing could be the next brand to leave multiple global markets
Credit: Nothing TL;DR London-based Nothing is allegedly exiting 12 markets (including Japan, the Middle East, and parts of Europe), slashing global headcount by 40%, and laying off 30–50% of R&D staff following sharp drops in global shipments. Recent launches show weak momentum with Phone 4b shipping ~20,000 units and Phone 4a/4a Pro totaling 150,000 units, compared to 2 million global units sold in 2025. Skyrocketing RAM and storage costs forc…
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