Not a C-beauty user? You might soon be, as Chinese brands make global push

Not a C-beauty user? You might soon be, as Chinese brands make global push

China’s beauty brands are stepping into the global market, armed with intricately carved lipsticks, ⁠freeze-dried face masks activated with purified water, and creams infused with traditional Chinese medicine ingredients. Proya Cosmetics, the largest C-beauty brand by revenue, is among the most aggressive. Its Advanced Firming and Original Repair skincare lines will be sold in 400 Ulta stores and on Ulta.com across the United States from this mo…