Norway’s Erling Haaland is the big winner at the World Cup thus far
Erling Haaland has seven goals in four games and has driven Norway into a quarter-final against England while his brand surges rapidly.
- On Saturday, Norway's forward Erling Haaland leads his team into the World Cup quarter-final against England in Miami, having scored seven goals through four matches.
- The 25-year-old striker has gained over 11 million Instagram followers since Sunday, capturing global attention through his pairing of elite skills with a quirky, Gen Z personality.
- Commercial demand for Haaland-branded items has surged, with Norway's national jerseys sold out and reselling for over $400, while his influence boosted global awareness for Kknekki hair ties.
- Former Norway defender John Arne Riise believes this new generation can defeat England, citing "the confidence in the team is high" and noting the massive pressure on the opposition.
- Saturday's match in Miami represents a historic milestone, as Norway has never reached this World Cup stage before; the winner advances to Wednesday's semifinal.
11 Articles
11 Articles
The Erling Haaland fashion effect
Erling Haaland is known for his style both on and off the pitch.David Jensen/Getty Images, Vittorio Zunino Celotto/GC Images, Harry Langer/DeFodi Images/DeFodi via Getty ImagesErling Haaland, who plays for Norway, is one of the most talked-about soccer players right now.The hair-tie brand Haaland has worn for years launched a sold-out partnership.His love of rare Hermès bags taps into menswear's growing embrace of traditionally feminine items.Th…
Erling Haaland is Norway's World Cup machine - and the internet's 'babygirl'
Erling Haaland stands at 6 feet, 5 inches, an intimidating force who can make fellow soccer players look tiny in stature and talent. Scoring seven goals across four World Cup matches entering Saturday, the Norwegian player has been described as a machine. But if you ask some loyal new fans, he’s also a babygirl and […]
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