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Northern Lights Hunting Attracts Tourists to Lapland

Summary by hbl.fi
Tourism revenue in Rovaniemi is approaching half a billion. When HBL asked tourists what they were most looking forward to during their visit, there was one activity that stood out.
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Tourism revenue in Rovaniemi is approaching half a billion. When HBL asked tourists what they were most looking forward to during their visit, there was one activity that stood out.

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hbl.fi broke the news in on Sunday, January 4, 2026.
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