Norris brand Quadrant sells majority stake to Veloce

Norris brand Quadrant sells majority stake to Veloce

Quadrant, the content and apparel brand founded by Lando Norris, has sold a majority stake to Veloce Media Group.Launched in 2020 by McLaren Formula 1 driver, Quadrant recently revealed a rebrand and has now sold a large share to Veloce, a gaming and sports media group which reported £12.8million in annual revenue last year.Quadrant and Veloce have worked together ever since Norris ...Keep reading

Lando Norris sells side hustle to Adrian Newey-backed group

McLaren F1 star Lando Norris has sold a majority stake in Quadrant, the entertainment and gaming brand he founded, to a company backed by Adrian Newey. London-based Veloce Media Group has agreed a deal which will see Norris remain the second-largest shareholder in Quadrant with a stake of more than 20 per cent. Quadrant was set up by the F1 star in 2020 and closed a seven-figure investment round in January last year. The raise also saw YouTubere…