Disney Looks to Reclaim Gen Z Boys as Streaming Habits Shift

Disney looks to reclaim Gen Z boys as streaming habits shift

Disney once owned the cultural conversation with Marvel and “Star Wars.” But a few years after “Endgame,” it’s losing its grip, especially with Gen Z boys and young men. Less time is spent watching Disney content, and more is spent gaming, scrolling TikTok or streaming YouTube. Industry insiders tell Variety Disney is aware of the shift and is scrambling to win them back. Disney was at the peak of its powers in 2019 when “Avengers: Endgame" was …

Disney Trying to Figure Out How to Appeal to Young Men With Strong Female Gay Characters

It's a mystery. The post Disney Trying to Figure Out How to Appeal to Young Men With Strong Female Gay Characters appeared first on Frontpage Mag.

Disney Is Reportedly Desperate To Get Male Audience Back After Years Of Pushing It Away

Well, if you needed more examples of the incompetence of The Walt Disney Company leadership, it just gave us yet another spectacular one.On Thursday, Variety reported that sources say that Disney Studios is actively soliciting ideas and pitches from creatives that it hopes will lead to new movies that appeal to younger men. Specifically, males aged 13-28. That's not a misprint; a movie studio is trying desperately to figure out stories and ideas…

Nolte: After Deliberately Alienating Males, Desperate Disney Wants Them Back

Young men want to look at hot chicks and live vicariously through cool guys tested by grand adventures. No way does the Disney Grooming Syndicate have it in them to deliver that. | Entertainment The word has gone forth that Disney once again wants to produce content for the young men they obviously hate so much.

Forget Star Wars and Marvel, Disney is reportedly looking for fresh IPs that will lure a Gen Z male audience to the brand

Disney is on the lookout for fresh content

Disney Co. Reportedly Shifting Content Strategy in a Big Way

The Walt Disney Company is shifting gears after a number of rather disappointing film releases. But will it help? Credit: Disney/Pixar Related: Disney Confirms Opening Date for New Animal Kingdom Theme Park Experience Insider sources have revealed that Disney is prioritizing programming that appeals to males and teens aged 13 to 28—commonly referred to as Gen Z. This strategic pivot comes on the heels of several box office disappointments that h…