PARIS – On the cusp of securing an Olympic bid in the 100-meter dash, Noah Lyles wore a pristine navy blue Gucci suit, covered in the monochrome logo, with three white stripes down the side of the pants – part of a collaboration between Adidas and the luxury Italian brand. He carried a briefcase featuring the legendary Yu-Gi-Oh trading card Blue-Eyes White Dragon. He had Snoop Dogg do the honors of unveiling.