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No More General and Misleading Claims. New Rules Against “Greenwashing” Are Coming
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New rules should come into force in the EU at the end of September, aiming to provide transparent information on the sustainability of products and services. The directive should limit so-called greenwashing, i.e. misleading labelling of products as ecological. Companies will not be able to promote their products or services only with general labels such as “ecological” or “green” without properly substantiating this claim. The new rules will be…
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