US EditionNo More Asus Phones, Chairman Confirms Quitting Smartphone Market
- Asus confirmed it will stop producing new Android smartphones, with Chairman Shih calling the move a `paradigm shift` driven by artificial intelligence.
- With smartphone margins already razor-thin, industry analysts warned rising prices for AI-capable chips and high-performance memory squeeze margins, pushing phone makers like LG and HTC out.
- Asus carved out a niche with its Zenfone and ROG phones, building a loyal following with compact Zenfone 9 and 10 models and a gamer-focused ROG Phone lineup that never broke mass market.
- Asus plans to redirect its smartphone division's resources into commercial PCs and physical AI devices, aiming to build AI-powered hardware ecosystems rather than compete in smartphones.
- After years of struggle, Asus is calling it quits after fighting for relevance as industry observers note escalating costs and AI integration are reshaping the smartphone business.
28 Articles
28 Articles
A few days ago, several reports emerged indicating that Asus was backing down on his plans for future smartphones, without the company saying anything about it. But now he has been the president of the Chinese company, Jonney Shih, who has confirmed the abandonment of his phones during an event in Taiwan. Instead, Asus will focus on AI products such as robots and smart glasses. According to Inside, Shih spoke of the company’s future plans and po…
During the CES2026 ROG, the brand dedicated to the gaming products of Asus, celebrated its 20th anniversary with many new products dedicated to the audience of gamers, below you will find a selection of the main ads. ROG Zephyrus Duo 16 The new ROG Zephyrus Duo (GX651) is a gaming slim notebook with double display OLED 3K to 120Hz from 16′′, with support to HDR, which will arrive on the market with third generation Intel Core Ultra 9 processors,…
AI and robots take center stage at 2026 CES in Las Vegas
At the 2026 Consumer Electronics Show in Las Vegas, Hypershell, ASUS, Laifen, TDK, EarFun, and Agibot showcased their latest innovations, including the X Ultra outdoor exoskeleton, Zenbook DUO laptop, Wave Pro electric toothbrush, AIsight AI glasses, Air Pro 4+ earbuds, and X2 robot respectively.
Well-known smartphone brand shuts down mobile division, ends gaming phone line
Asus has put its smartphone business on hold, and the company’s chairman has announced that it will not launch any new smartphones this year. The Taiwanese brand has introduced several powerful gaming smartphones in India and other global markets over the past few years. This decision to step away from smartphones could significantly reshape the gaming smartphone industry. Earlier, brands such as LG and BlackBerry also completely exited the smar…
Coverage Details
Bias Distribution
- 40% of the sources lean Left, 40% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
