No clothes fit his personality, so he designed his own - Epicenter NYC
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No clothes fit his personality, so he designed his own - Epicenter NYC
Joel Ramirez used to count in English to impress his Spanish-speaking relatives in the Dominican Republic. At 5 years old, he would rattle off numbers until reaching 49. Then he gave a long pause before saying 50. That pause earned him a nickname: “49.” Ramirez embraced it. Years later, he would ask a football teammate to borrow his number, 49, for practice. And now it’s the namesake for his fashion brand, 49archive. The origin story 49archive …
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