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No ads. No influencers. Just a tangy surprise that hit 100 crore in sales within 8 months of launch. - PUNE PULSE

Summary by mypunepulse.com
No ads, no influencers just a tangy twist that captured India's heart. In 2015, DS Group entered a saturated confectionery market with a bold offering, Pulse Candy, priced at just ₹1. At first glance, it seemed like just another raw mango-flavored candy. But what made Pulse irresistible was its unexpected spicy, tangy core, a nostalgic
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mypunepulse.com broke the news in on Sunday, April 20, 2025.
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