Nissan Management Admits Mistakes in Company Strategy
3 Articles
3 Articles
Nissan CEO Ivan Espinosa was forced to put together a plan to save the Japanese carmaker in just six weeks: ‘I knew what had to be done’
Espinosa faces the challenging task of revitalizing an automaker that’s getting hit on multiple fronts, from fierce Chinese competition to U.S. tariffs.
Ivan Espinosa did not chew his words. One year after taking the lead in Nissan, the Mexican CEO admits that the strategy led by the Japanese manufacturer over the last decade has weakened rather than strengthened the brand. In an interview given to our colleagues in Reuters, he points directly to the excessive dependence on sales to renters as one of the main causes of the decline of Nissan's image in the United States. A clear observation of th…
A little over a year after taking over as Nissan CEO, Ivan Espinosa is implementing one of the most ambitious changes in the Japanese automaker's history in recent years. The company has launched a wide-ranging restructuring program that includes the elimination of about 20,000 jobs, the closure of seven factories and two design centers. Espinoza has admitted that the company's strategy was wrong, and it is now paying a heavy price for it. […]
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