Nissan Gets Smaller to Survive: CEO Reveals Plan to Compete Against Chinese Cars
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Seeing a Chinese manufacturer release a new electric SUV every two years has become almost banal. For a historic group like Nissan, each generation of models once required about 50 months of development. Faced with this, this new tempo looks like a permanent sprint race. The manufacturer now admits it openly. He wants to design his future cars at the "Chinese speed", this famous "China speed" that makes the industry tremble. In a few years, the …
Nissan has had to rethink its global operation to deal with a financial crisis that has lasted over the past three years, but also to an automotive industry that changes at an unprecedented speed, with new competitors, technologies and geopolitical disruptions that force companies to react more quickly. Nissan’s global CEO Ivan Espinosa explained that the Japanese automaker embarked on a restructuring process that meant thinning its cost structu…
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