Amid tariff upheaval, marketers look to AI solutions to eke out creative gains

Amid tariff upheaval, marketers look to AI solutions to eke out creative gains

Brand marketers are examining ways to make the creative in their ads more efficient.

NIQ Unveils BASES AI Screener: Helping CPG Brands Thrive in the Age of Hyper-Innovation

Business Wire India A real-time, AI-powered idea screening tool built for today's fast-paced innovation cycles Synthetic survey panels offering quick, low-cost idea testing Combines NIQ panel data with Generative AI to deliver consumer insights reflecting real market trends NielsenIQ (NIQ), a leader in consumer intelligence, officially launched BASES AI Screener, combining NIQ's expansive consumer panel datasets, extensive innovation database,…