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Nintendo Creatives Its Advertising Investment by 66%: Its Strategy to Boost Switch 2

Summary by Revista Merca2.0
PHOTO ART: MERCA2.0 Nintendo intensified its global marketing strategy at a key moment for its business. According to its 2025 financial reports, the Japanese company increased its advertising investment by 66.2% year over year year, in line with the launch of Nintendo Switch 2, consolidating an aggressive bet to access the adoption of its new console and strengthening its digital and entertainment ecosystem. READ ALSO. Nintendo Switch 2 breaks …
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PHOTO ART: MERCA2.0 Nintendo intensified its global marketing strategy at a key moment for its business. According to its 2025 financial reports, the Japanese company increased its advertising investment by 66.2% year over year year, in line with the launch of Nintendo Switch 2, consolidating an aggressive bet to access the adoption of its new console and strengthening its digital and entertainment ecosystem. READ ALSO. Nintendo Switch 2 breaks …

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Revista Merca2.0 broke the news on Friday, May 1, 2026.
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