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Nintendo Targets Production of 25M Switch 2s as Holiday Season Nears (NTDOY:OTCMKTS)

Nintendo plans to produce up to 25 million Switch 2 consoles by March 2026 to meet demand and maintain strong retail availability, Bloomberg reported.

  • Nintendo asked suppliers, Bloomberg reported, to ramp up production for up to 25 million Switch 2 units this fiscal year.
  • Nintendo is boosting output to meet demand and secure availability despite an ongoing trade war and uncertainty about a possible Switch 2 price hike.
  • Assembly partners estimate roughly 20 million Switch 2 units will ship this fiscal year, while Nintendo previously sold roughly 15 million original Switch units in year one.
  • Retail availability shows fans have generally been able to walk into big-box stores and buy a Switch 2, creating a comfortable supply on store shelves.
  • The Switch line's long tail benefits from revised models and special editions, and industry commentary expects a smooth first holiday season.
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Reporting that Switch 2 is being sold exceptionally well starts to be like saying that there are many microtransactions in great sports games. That’s what everyone already knows. However, Switch 2 is still gaining momentum, and now Bloomberg reports that Nintendo has increased the device’s production even more. Previously, it had been said that 15 million consoles would be sold during the first year, which is absurdly good, but now Nintendo has …

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Bloomberg broke the news in United States on Friday, October 17, 2025.
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