Nike’s ‘Why do it?’ campaign: a modern twist on ‘Just do it’

Nike’s ‘Why do it?’ campaign: a modern twist on ‘Just do it’

Nike is back to asking big questions, this time turning its legendary “Just do it” tagline on its head. With its latest campaign, “Why do it?”, the sportswear giant reintroduces a brand message that’s less about action and more about introspection.This article explores how the “Why do it?” campaign reframes motivation for a new generation of athletes, the strategic move behind the messaging, and what marketers can learn from Nike’s shift toward …