Nike's stock is down 70% — but now there's hope that the swoosh can be cool again

Nike's stock is down 70% — but now there's hope that the swoosh can be cool again

Edward Berthelot/Getty Images; Tyler Le/BIThe thing about corporate turnarounds is that they take a minute and then some. In the case of Nike, it's and then some … and then some more. Hopefully.A company's stock price doesn't tell the whole story, but it does tell a lot of it, and the story it tells for Nike is bleak. Shares of the sportswear juggernaut have plunged 70% from their November 2021 peak, and are down 30% this year alone. Under the l…