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Nike says tariffs will cost it $1 billion before price increases, supply chain shifts

  • Nike Inc. announced it will implement phased price hikes starting fall 2025 in response to tariffs increasing costs by $1 billion this year.
  • The tariff rises stem from President Trump's 2024 tariff policies and retaliatory tariffs, which have disrupted supply chains and industry pricing strategies.
  • Nike plans to reduce footwear production reliance in China from 16% to a high single-digit percentage by May 2026 while optimizing sourcing and cutting costs.
  • Nike's Q4 revenue of $11.1 billion beat estimates despite a 12% year-over-year decline, and shares surged over 10% on positive forecasts after earnings release.
  • These moves reflect broader industry trends as companies like Smucker also raise prices and adjust supply chains to manage tariff impacts throughout 2025 and into 2026.
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Nike says its tariff bill is $1 billion

Nike is forecasting it will have to pay $1 billion in additional costs because of President Donald Trump’s tariffs, the activewear giant announced Thursday.

·Atlanta, United States
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supplychaindive.com broke the news in on Thursday, June 26, 2025.
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