US EditionNike Layoffs Affect Technology Division, Reports Say
- Nike confirmed layoffs in its technology division in May 2025, shifting some tech functions to third-party vendors.
- The layoffs follow a broader restructuring effort triggered by declining sales and market share losses in key markets.
- The third-quarter sales fell 9% to £9.1 billion, and CEO Elliott Hill, appointed in October 2024, is leading a turnaround strategy.
- Nike's stock is down 18% year-to-date, while analysts note the restructuring aims to balance cost-cutting with innovation to regain competitiveness.
- The layoffs and outsourcing highlight Nike's recalibration to streamline operations but raise concerns about morale and the long-term impact on innovation.
12 Articles
12 Articles
Nike, Which Has Been Struggling with Poor Performance, Is Also Facing a Cold Wind… “Technology Sector Restructuring”
(Seoul = Yonhap News) Reporter Moon Gwan-hyun = Nike, the world's largest sports brand struggling with poor performance, is downsizing its technology division and cutting back on personnel, according to Bloomberg News...
Nike Slashes Tech Jobs as America’s Largest Shoe Giant Streamlines for the Future
According to reports, Nike, the biggest footwear manufacturer in America, is cutting employees in its technology branch. The corporation has acknowledged the layoffs, according to Reuters, but it has not yet revealed how many staff would be affected.The corporation disclosed that the layoffs are a component of a larger restructuring initiative. According to the article, the business has announced that it will contract with other contractors to h…
Coverage Details
Bias Distribution
- 50% of the sources are Center
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
