Nike Launches 'Why Do It?' Slogan, Featuring LeBron James, Caitlin Clark and Other Sports Icons

Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history

Nike just launched a new 60-second ad featuring Carlos Alcaraz, Saquon Barkley, Caitlin Clark, and LeBron James.

Nike Updated 'Just Do It' To 'Why Do It?' Featuring LeBron James, Caitlin Clark, And Other Superstars

Nike "Just Do It" to "Why Do It?" campaign “Just Do It.” Every athlete and sports fan (or every person on the planet, unless they’ve been living under a rock) has had this Nike slogan echoing in their minds for the last 35+ years. For many, it’s more than just the tagline under that famous swoop. It’s a call to greatness. A rallying cry to push oneself beyond what was previously thought possible to come out on top. For 2025, the brand has evolve…

Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

The brand is working to realign around sports and encourage young athletes in a climate marked by sociopolitical contention and economic pressure.

Nike Has a New Slogan, and It’s Coming for Gen Z’s Cringe Culture

After 37 years of ‘Just Do It,’ the brand is floating a new catchphrase aimed at Gen Z. CMO Nicole Graham explains how Nike landed on ‘Why do it.’

Nike launches 'Why Do It?' slogan, featuring LeBron James, Caitlin Clark and other sports icons

The "Just Do It" tagline gets a refresh after 37 years.

Nike’s new slogan asks: ‘Why Do It?’

Four decades after launching the tagline ‘Just Do It,’ Nike is reintroducing its iconic rallying cry to a new generation.