US EditionNike Launches 'Why Do It?' Slogan, Featuring LeBron James, Caitlin Clark and Other Sports Icons
Nike's new campaign reframes its iconic slogan to inspire younger athletes facing social and economic pressures, aiming to reverse a 10% sales decline, officials said.
- Nike launched its new global campaign 'Why Do It?' on September 4, 2025, featuring LeBron James, Caitlin Clark, and other athletes worldwide.
- 'Why Do It?' reframes Nike’s classic 'Just Do It' slogan by posing a question to inspire young people hesitant to try due to fear and perfectionism.
- The campaign includes a 60-second hero ad narrated by Tyler, the Creator, showing slow-motion moments of athletes wrestling with their purpose across multiple sports.
- Nike’s executive VP Nicole Graham said the campaign ignites courage to start and discover greatness, while CEO Elliott Hill leads a sports-focused strategy amid a 10% 2024 revenue drop.
- This campaign aims to reconnect Nike with a new generation, affirm its love for winning as a choice, and support its broader brand realignment around sports culture.
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Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
Nike just launched a new 60-second ad featuring Carlos Alcaraz, Saquon Barkley, Caitlin Clark, and LeBron James.
·New York, United States
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Nike Updated 'Just Do It' To 'Why Do It?' Featuring LeBron James, Caitlin Clark, And Other Superstars
Nike "Just Do It" to "Why Do It?" campaign “Just Do It.” Every athlete and sports fan (or every person on the planet, unless they’ve been living under a rock) has had this Nike slogan echoing in their minds for the last 35+ years. For many, it’s more than just the tagline under that famous swoop. It’s a call to greatness. A rallying cry to push oneself beyond what was previously thought possible to come out on top. For 2025, the brand has evolve…
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